Alter-Net's Keys To SuccessInternet can be used in may ways but the objective is always the same, to generate sales. Alter-Net will give maximum returns at minimal costs. Our design team will insure useful content, digital creativity and programming logic. Here are the 5 most important things we can do to help maximize your online presence, click on a link to learn more.
- We represent your brand
- We get to know your target audience
- We put your customer's needs first
- We complement existing promotional materials
- We separate you from the competition
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We represent your brandImages are always sharp, navigation intuitive. Everything about your site -- right down to the colors and fonts -- will invoke specific feelings and demonstrate certain characteristics about your business. For example; as a technology firm we must make our site appear high-tech, modern, and functional. Because this is what our brand represents. Our design team will put careful consideration into the general look of your web site, making sure to keep a consistent look across all browser platforms that will load quick and navigate easily.
We get to know your target audienceWe will need to ask you some questions to get to know your target audience: Are you selling services, products, or both? Who is your audience? New prospects, existing customers, or both? How comfortable are they with technology? What do they really need from you? What new services does the Web make possible that would benefit your customers? How are you doing a good job of serving them now? Where are you failing? What is your competition doing in this area? Why is your service or product better than your competition?
We put your customer's needs firstThe bottom line is your customer's needs. Nothing else matters. Because if their needs aren't met, they will take their business to someone else. We make it easy for your customers to get what they need from your web site. That means posting information about your industry in general and about your products, services, procedures, and policies in particular. It may be helpful to "layer" information so that a few clicks take the visitor from overviews to in-depth specifications. A well-designed online solution will help you meet your customer's needs along the entire sales cycle (Awareness, Product/Service Knowledge, Consideration, Conversion, Post-Sale Support).
We complement existing promotional materialsYour site and your existing marketing materials should both represent your brand as discussed above. To do otherwise invites confusion and reduces the impact of your marketing presence. We will incorporate the key elements of your visual identity into your web site. We also offer a full service printing solution should you decide to have any new materials created. Behavioral experts inform us that a person needs to see your brand name nine times before you are familiar enough to do business with. You can maximize your branding effect by using similar fonts, logos, and colors in all your marketing materials.
We separate you from the competitionWhat is the primary benefit your business offers that differentiates you from your competition? Think about it. That benefit should be the focus of most of your marketing communications, and will be key in developing an attractive and informative web site we can leverage to YOUR competitive advantage.
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